It's a topic that became especially relevant after a mini-scandal erupted over an interview in which Tyler said he refused to stream with female gamers other than Jess to avoid rumors or online harassment. "But I'm like, 'Oh my gosh, whatever.' And I'm not going to let that hinder me from doing my streams." I get a lot of bad comments that way," she says.įor instance, during her cooking streams, "I get so many people like 'Go make him a sandwich, or park her in the kitchen,'" she says. "I have a lot of people who don't think I do much, or don't really care because they'll always just see me as a successful man's wife.
In Jess' case, a few thousand people might tune in to watch her exercise, cook a tomato basil soup or play a popular game like Behaviour Interactive's "Dead by Daylight," she says.Īs a woman in the industry, Jess tells CNBC Make It that she gets her fair share of negative comments from viewers.
Using the alias "JGhosty," Jess started out playing popular online games like "Minecraft" before segueing into what the Twitch community calls "IRL" streaming (aka, "in real life"), where users livestream themselves doing nongaming activities - anything from dancing, singing or arts and crafts to talk show-style chatting. (She also has more than 600,000 Twitter followers and 1.2 million on Instagram.) She currently has nearly half a million followers on Twitch. Jess is no slouch when it comes to amassing an online fanbase. In addition to partnering with YouTube and Twitch, Tyler has also worked with Bud Light in the past and he has a growing list of sponsors that now includes Samsung, Red Bull and Uber Eats. "It's done a complete 180, where I wake up to 150 emails, all wanting to work with Tyler," she tells CNBC Make It. When Jess first started managing Tyler's career three years ago, she says she was mostly pitching him to potential sponsors. Jess (as she likes to be called) is Tyler's manager. He's an in-demand "Fortnite" gaming partner for celebrities, having faced off with Drake and rapper Travis Scott, and he recently made history as the first-ever esports player to grace the cover of ESPN The Magazine. Tyler boasts a massive following of nearly 20 million fans who flock to YouTube and the Amazon-owned video game streaming site Twitch to watch him play "Fortnite" while he adds his own in-game commentary and occasionally chats with his fans in real time. Jessica's husband is Tyler "Ninja" Blevins, a 27-year-old esports superstar who the couple says earns more than $1 million per month playing video games like "Fortnite," the incredibly popular online multiplayer survival game.
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